The goal of this campaign was to expand the SurveyMonkey brand identity from just a functional tool to a more mission-driven platform. We supported this new brand vision with the "Stay Curious" campaign, which introduced a new tagline: “Power the Curious.”
The campaign bolstered SurveyMonkey's enterprise portfolio, driving 20% YoY revenue growth while boosting organic community sharing, customer advocacy, and user retention.
Campaign giveaways
Laptop sticker and zipper pouches
Social Giveaway
