I created a scalable packaging redesign for over 30 flavors that significantly upleveled the brand’s visual identity. Previous packaging featured the art and poetry of the company founder on the front-facing panel. This rebrand shifted the focus to the all-natural ingredients, retaining Numi's jewel-tone colors and repositioning the art and poetry on secondary panel.
This premium aesthetic established the foundational design system for all retail packaging, bags, and tags, including the launch of Numi's cold beverage tea line.
REBRANDED TEA PACKAGING
NUMI LOOSE AND FLOWERING TEA
