I created a scalable packaging redesign for over 30 flavors that significantly upleveled Numi’s visual identity. Previous packaging featured the founder's art and poetry on the front-facing panel. The new design focused on the all-natural ingredients, retaining Numi's jewel-tone colors and repositioning the art and poetry on secondary side panel.
This premium aesthetic established the foundational design system for all retail packaging, bags, and tags, including the launch of Numi's cold beverage tea line.
REBRANDED TEA PACKAGING
LOOSE AND FLOWERING TEA
